Conferences - Culture - Tourism

Motivating people, helping them to come into their own, promoting them – all of this is familiar to me from a manager’s perspective.
As an expert adviser and systemic consultant I support my clients, helping them to make the best out of their potential and to reach their goals.
As a management consultant I offer support in important strategic and operative situations. I am also willing to share the contacts I have with the worlds of business, science and culture.

Many years of experience in top positions. Training in a broad range of practical applications,
together with a sound understanding of the needs of individuals and teams. This is the foundation
of the services I offer in consulting, organisational implementation and interim management.


I offer consulting services especially geared to the tourism sector. This includes strategic planning and implementation of local and regional management, leisure-time facilities and local/regional infrastructure projects.

Consulting for

  • Development of strategy, marketing und organizational structure for regional and local associations and organizations

  • Implementation of organisational tasks related to public/corporate representation


I provide consulting services for institutions and companies in location and conference management. This includes congresses, conferences, symposia, trade fairs, exhibitions and events.

Consulting for

  • Strategy development and management concepts for congress and conference centres (installation/process organisation, marketing, sales and PR strategy)
  • Strategies for using congress and event locations
  • Feasibility studies, an assessment of needs for conference locations/centres
  • Conception of specialist events (conferences, symposia, fairs, events)

  • Marketing, sales and PR concepts and support of
  • Business development, development of business areas
  • Association Management
  • Intercultural know-how
  • Public/corporate representation


Cultural projects and sponsoring are playing an ever more important role in business. Given my many years of good networking in this sector I am able to promote and influence important contacts between the cultural sector and decision-makers in the business world.

I am backed by well-known figures from the art and cultural world in this special field:

Koschka Hetzer-Molden
  • Cultural journalist (TV and newspapers, magazines)
  • Coaching, language and speech training,
  • Strategies for cultural highlights at events
  • Wide-ranging networks: theatre, film, literature
  • Image-Filme
Dr. Gabriela Koschatzky-Elias
  • Cultural journalist, member of the jury for the Walter Koschatzky Art Prize that has been awarded since the Biennale of 2005. Head of the Erwin Ringel Institute
  • Cultural information work and PR (lectures, guided tours, etc.), organization of exhibitions, curating, producing catalogues and writing texts for them
  • Contacts to visual and performing artists (theatre, music), assistance in cultural events (readings and concerts)


Infrastructure projects

  • Congress Centrum Alpbach – feasibility study, limited-entry architectural competition, construction project management and business management.
  • Planning of congress and event centre in Kitzbühel / Pfarrau – feasibility study, European Architectural Competition: winners Henke & Schreieck, Vienna (following site discussion, project was not implemented)
  • Golfclub Kitzbühel-Schwarzsee-Reith: renovation of the Club House, negotiations with the property owners for extending the contract to 2016-2050
    Danler - Projekte

Local / regional management

  • Marketing cooperation Alpbachtal & Seenland
  • Kitzbüheler Alpen Marketing GmbH

Events planned

  • Innsbrucker Musiktage / Innsbruck Music Days
  • International conference for fishery in the Alpine region with trade show
  • New Year’s Eve Ball, Le Grand Bal at the Vienna Hofburg 
  • Symposia for young-generation management trainees and experts in the tourism and leisure-time sector and in the congress sector


Mag. rer. soc. oec. Renate J. Danler

About me

There are four principles that have successfully guided me in my career and continue to provide me orientation:

  • Agree with others about the essential issues – then you can plan with them.
  • Always aspire to be best – then you are good.
  • Give others what you can give – it remains yours.
  • Use your time – it ‘s the only thing that does not come back.


Press release

Portrait 1
Portrait 2
Portrait 3

Photos: © Jana Madzigon


Founded the corporate consulting firm Renate Danler Consulting
Certification as a Certified Management Consultant (CMC)
Certification as  a Certified Supervisory Expert (CSE)


Sole managing director of the  Vienna Congress Centre/Wiener Kongresszentrum Hofburg BetriebsgesmbH HOFBURG Vienna, Europe’s prime address for congresses. Approx. 320 events a year, with ca. 340,000 visitors; a team of 50. Repositioning itself to become a state-of-the art congress centre; approx. €13 mio net revenue, €190 mio secondary earnings. Conceived and organized a separate event: the New Year’s Eve Ball, “Le Grand Bal der Wiener Hofburg” with 2,500 guests from more than 40 nations.


CEO/tourism director of Kitzbühel Tourismus (with the towns Kitzbühel – Reith – Aurach – Jochberg, incl. Golfclub Kitzbühel-Schwarzsee-Reith), annually approx. 1 mio over-night stays, a team of 50, marketing, event organisation, in charge of the entire infrastructure.

Co-managing director of the Kitzbüheler Alpen Marketing GmbH (umbrella branding for the destinations Kitzbühel, Brixental, St. Johann) approx. 3.5 mio over-night stays.


CEO/director of the Alpbach Tourism Association (AlpbachTourismus GmbH/Congress Centrum Alpbach) (two business sectors: incoming-travel agency and conference centre); Tourist. Marketing, in charge of local infrastructure, event organization, a staff of 12.

Marketing cooperation Alpbachtal & Tiroler Seenland (incl. seven communities, approx. 1 mio overnight guests).


Worked for Congress Innsbruck GmbH, Tiroler Kongress- und Veranstaltungszentrum, incl. Congress Igls.

Expert consultant, assistant to the director, marketing head (head of the main department), collaboration with Wissenschaftlicher Kongress Akademie, which later became the Kongress Akademe (organisation of seminars).

200 – 250 events per year, a number of self-organized events every year (trade fairs, specialist conferences, events).


Mag. Renate J. Danler
Renate Danler Consulting
Mariahilfer Straße 1A/2/39
1060 Vienna

+43 664 3916484

Public transport:
U2 – Museumsquartier station, about 100 m away from the Mariahilfer Straße exit

U3 – Volkstheater station, ca. 400 m away from the Burggasse exit to Mariahilfer Straße

By car:
Short-term parking zone; closest public garage: Museumsquartier, ca. 100 m walking distance.


Responsible for content of website:

Mag. Renate J. Danler
Renate Danler Consulting e. U.
Mariahilfer Straße 1A/2/39
1060 Vienna, Austria

T +43 1 9418448
M +43 664 3916484

Approx. 100 metres away from Museumsquartier

Bank account:

Bank für Tirol und Vorarlberg,
IBAN: AT61 1630 0001 3022 2870

Commercial register:
Vienna Commercial Court
FN 417100 h

Tax number:
UID-ATU 67117568

Graphic design:

Rufgasse 3, Fabrik im Hof, 
1090 Wien
T +43 1 310440116



Sebastian Schally 
Hagenberggasse 11, 
1130 Wien
T +43 699 1200 5055



Congress Centrum Alpbach,
Kitzbühel Tourismus, 
Hofburg Vienna, 
Photos @ Jana Madzigon


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